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A Complete Guide to The New Google URL Builder

The Google URL builder recently migrated to the Campaign URL Builder and became a part of Google Analytics. The Google URL builder is an immensely useful tool for any digital marketer. In this post, I will cover the origins of UTM tracking or link tracking, the benefits of adding UTM to your URLs, the various UTM parameters and how you can…
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Economics of Microtransactions in Video Games

The recent news of Electronic Arts' Star Wars Battlefront II video game revisited the controversial business model in the video game industry called microtransactions. The controversy erupted when u/MBMMaverick on Reddit reported that he had to spend $80 to unlock Darth Vader. EA's response to that thread didn't do them any favors. They suggested…
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Peak Oil: Will We Ever Run Out?

As oil becomes scarcer, and as the Laws of Demand tell us, the price of oil will continue to rise. To combat this, on the demand side, we can try to find substitutes to use instead of oil. While on the supply side, we can either try to find more reserve or come up with more substitutes. We would only run out of it if there were no demand left for…
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Uber Price Discrimination Strategy

As of December 2014, Uber was available in 53 countries and more than 200 cities worldwide. Back in 2009, when Travis founded Uber, it started off only with 'black cars,' i.e., private limos. In 2012, Uber launched the UberX program which allowed almost anyone to sign up as a driver. The UberX program substantially increased Uber's popularity…
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The iPod Index

In my previous post, using the nominal exchange rate we could compare the prices of iPods across countries. That was the simple version, and since it doesn't take inflation into account, it won't be as accurate. By calculating the Real Exchange Rate, we can get a more accurate answer to the question; which country has the cheapest iPod? Since an…
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