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The Ultimate List of The 10 Best URL Shortener Services

An URL Shortener is a technique in which an URL may be made substantially shorter in length and still direct to the required page. An URL Shortener achieves this using a redirect on a domain name that is short. The short URL links to the web page that has a long URL. If you're looking to create your URL shortener service, read this guide. Most …
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Top 100 Economics Blogs of 2018

After the overwhelming success of our 2016 and 2017 Top Economics Blogs lists, we’ve decided to release a brand new list for 2018. The 2018 list highlights many newcomers and covers a wide range of economic topics. Blogs are included in categories ranging from general economics to specific topics such as finance, healthcare economics, and…
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Consumer Sovereignty

Consumer sovereignty is the theory that consumer preferences determine the production of goods and services. This means consumers can use their spending power as 'votes' for goods. In return, producers will respond to those preferences and produce those goods.In reality, however, producers do produce goods that consumers do not want or…
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UberX Pricing by City [Raw Data]

UberX Pricing by City I find Uber's pricing strategy to be fascinating. I've previously written about Uber's price discrimination strategy, and there also have been reports of Uber pricing your ride based on where you're going.I realized that Uber probably operates in hundreds of cities around the world. After doing some research, the most…
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A Complete Guide to The New Google URL Builder

The Google URL builder recently migrated to the Campaign URL Builder and became a part of Google Analytics. The Google URL builder is an immensely useful tool for any digital marketer.In this post, I will cover the origins of UTM tracking or link tracking, the benefits of adding UTM to your URLs, the various UTM parameters and how you can…
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Economics of Microtransactions in Video Games

The recent news of Electronic Arts' Star Wars Battlefront II video game revisited the controversial business model in the video game industry called microtransactions. The controversy erupted when u/MBMMaverick on Reddit reported that he had to spend $80 to unlock Darth Vader. EA's response to that thread didn't do them any favors. They suggested…
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