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Economics of Microtransactions in Video Games

The recent news of Electronic Arts' Star Wars Battlefront II video game revisited the controversial business model in the video game industry called microtransactions. The controversy erupted when u/MBMMaverick on Reddit reported that he had to spend $80 to unlock Darth Vader. EA's response to that thread didn't do them any favors. They suggested…
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Uber Price Discrimination Strategy

As of December 2014, Uber was available in 53 countries and more than 200 cities worldwide. Back in 2009, when Travis founded Uber, it started off only with 'black cars,' i.e., private limos.In 2012, Uber launched the UberX program which allowed almost anyone to sign up as a driver. The UberX program substantially increased Uber's popularity…
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The iPod Index

In my previous post, using the nominal exchange rate we could compare the prices of iPods across countries. That was the simple version, and since it doesn't take inflation into account, it won't be as accurate. By calculating the Real Exchange Rate, we can get a more accurate answer to the question; which country has the cheapest iPod?Since an…
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Economics of Buying vs Renting a Textbook

As a college student, textbooks form one of the largest percentages of expenses (excluding tuition and housing). When does it make sense to buy and when does it make sense to rent? Let's examine the economics of buying vs. renting a textbook by first analyzing the unique problem in the textbooks market, touching upon the failure of ebooks and…
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How To Create Your Own Free Vanity URL

What is a Vanity URL? A vanity URL is a customized web address that includes the name of your business for marketing, branding, and search engine optimization (SEO) benefits. They are usually short and descriptive, and can easily be recognized as part of your business's brandingA vanity URL is easier to remember, easier to share and easier…
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