UberX Pricing by City
I find Uber’s pricing strategy to be fascinating. I’ve previously written about Uber’s price discrimination strategy, and there also have been reports of Uber pricing your ride based on where you’re going.
I realized that Uber probably operates in hundreds of cities around the world. After doing some research, the most accurate data suggested 760 cities and 84 countries! And since the prices vary by city, I thought it would be interesting to see some of the implications of those prices. At the very least, the data would make nice heatmaps of prices around the country.
For example, what is the minimum population or is minimum average income that Uber requires in a city to begin operations. Or does Uber charge riders/passengers more per mile if the city is bigger or smaller?
I also think it could be possible to calculate the cost of living based on these Uber rates. More importantly, why does Uber price UberX the way it does.
To make this possible, I began to “mine” the pricing by city and state in the US. Doing this for every city in the world would’ve taken too long, so I decided to just start with the US. There will be more to come shortly.
In the meantime, I’ve embedded the UberX Pricing by City Raw Data sheet below, you can download it in Excel format, and you may do with it as you please. I think people much smarter than I can find some interesting things. If you do use the data, please credit me.
Caveats to keep in mind:
- The pricing data is what the consumer (or Uber rider) pays, not what the Uber driver earns. The data does not account for any Uber fees, government taxes, road tolls, or costs of driving such as maintenance, gas, and insurance. However, it could be used as a rough indicator of what a driver would earn.
- This data is only for UberX. UberPool has a different pricing structure.
- Some regions or cities may be missing even if Uber operates in those areas. While I have tried to keep this list as comprehensive as possible, if you feel an important data point is missing, please feel free to contact me and I will add it.
- Data was sourced manually from Uber’s mobile site. The data may change without notice or may not be up to date.
The data was last accessed between 01/22/2018-01/29/2018