An URL Shortener is a technique in which an URL may be made substantially shorter in length and still direct to the required page.
An URL Shortener achieves this using a redirect on a domain name that is short. The short URL links to the web page that has a long URL. If you’re looking to create your URL shortener service, read this guide.
Most URL Shorteners are free and easy to use but come with limitations. In the following list, I will use https://www.prerto.com/product-category/necklaces/pendants/ to shorten as an example for each service.
The Ultimate List of The 10 BEST URL Shortener Services
Google’s URL shortener has shut down as of March 30th, 2018.
Bitly offers a free and enterprise version of their URL shortening service. No signup necessary but creating an account allows you to manage links quickly and change the URL from http://bit.ly/Jhc38q to http://bit.ly/Intelligent. You can only use keywords that other people have not taken, though.
According to this Quora answer, the enterprise version of Bitly costs around $995/month. The enterprise version offers you to use your vanity domain like Verizon’s vz.to or The New York Times’ nyti.ms. Our guide showed you how to do this for free. Other features of the enterprise version include in-depth analytics, better mobile experience, and user management.
A simple shortener that requires no sign-up and allows users to customize the keyword. The service is free to use, but there is no analytics.
Tiny.cc is a popular and free service that can log basic statistics for each short URL. Tiny.cc also allows you to create a custom URL.
This dominant URL shortener is a free link shortener that offers a unique feature – built-in URL builder that lets you tag your links with UTM parameters.
Also, it allows you to customize your short URL string, save the links you’ve shortened and track number of clicks they generated (the last two requires login with your Facebook account).
A simple and very short URL is.gd also allows you to customize your short URL. No sign up required. You can log statistics from their links.
Free and easy to use link shortener that allows you to customize the suffix of the URL. However, there is no analytics.
This service offers no statistics and no customization. However, no sign up required.
Premium URL Shorteners
I feel any of the previous services do a good enough job but if you’re looking for something extra, here are your options.
Clicky.me is integrated with Clicky Web Analytics, giving you a world of analytics that many others don’t offer. Clicky.me is designed specifically for sharing links to a website you are tracking with Clicky. You must sign up for Clicky Web Analytics. It requires a paid account too.
BudURL is more for brands and businesses. It offers extensive tracking and managing features in its paid plans that start at $24/mo. However, at $24/mo it also allows you to use a custom domain. Sign up required.
These options are okay if you don’t mind your visitors clicking on an ad before being redirected. I’m not sure how profitable they are, though. The best link shortener that earns you money:
Another service that pays you for linking. They promise that you can make more than $4.00/1000 visitors, real-time statistics, and family-safe ads. Minimum payouts start at $10. No customization.