Duopoly Market Structure

A duopoly is a kind of oligopoly: a market dominated by a small number of firms. In the case of a duopoly, a particular market or industry is dominated by just two firms (this is in contrast to the more widely-known case of the monopoly when just one company dominates).

In very rare cases, this means they are the only two firms in the entire market (this almost never occurs); in practice, it usually means the two duopolistic firms have a great deal of influence, and their actions, as well as their relationship to each other, powerfully shape their industry. Duopolistic markets are imperfectly competitive, so entry barriers are typically significant for those attempting to enter the market, but there are usually still other, smaller businesses persisting alongside the two dominant firms.

Examples of Duopoly

There are numerous examples of a duopoly. Here are some of the most well-known:

  • Smartphones: Apple and Android
  • Electronic payments: MasterCard and Visa
  • Soft drinks: Coca-Cola and Pepsi
  • High-end auctions for art and antiques: Sotheby’s and Christie’s
  • Aircraft manufacture: Boeing and Airbus
  • Shipping: UPS and FedEx (although this is in decline, with players like Amazon and USPS gaining traction)

Advantages of a Duopoly

  • With so few significant competitors, firms are able to generate significantly higher profits—practically, consumers must nearly always choose one of the two
  • The market is simpler for consumers, so they do not have to search among dozens of options to choose the best product or service for their needs
  • Financial resources can be put toward refining the quality and functionality of existing products and services, rather than attempting to create new ones in order to be more competitive

Disadvantages of a Duopoly

  • It is very difficult for smaller businesses to enter the industry and gain a market share, so they often collapse before they can become competitive
  • Less competition means less drive for businesses to produce new products, which may stifle innovation and the vibrancy of the market
  • Limited consumer choice—if consumers are unhappy with the two big companies’ products, they’ll have almost no alternative options
  • Prices will often be higher for consumers when competition is not driving prices down
  • Price fixing and collusion become more common in situations of duopoly, forcing consumers to pay more with few alternatives

Types of Duopolies

The two main categories of duopolies are the Cournot duopoly and Bertrand duopoly.

Cournot duopoly

The Cournot duopoly model states that the quantity of goods/services produced structures competition among the two companies in an industry. These two companies decide collaboratively to split the market between one another. The Cournot model argues that the price values that companies receive are determined mainly by quantities of goods and services. If one company alters its production levels, the other company must also alter theirs to maintain the equilibrium of a 50/50 split of the market.

Bertrand duopoly

This model of duopoly critiques the Cournot model by stating that it is not the production quantity that primarily shapes competition between the two firms, but rather price. This is based on the fact that consumers selecting a good or service will consistently choose lower prices when presented with two choices of equal quality; this will drive companies to engage in price wars to be the more attractive option.

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