A Complete Guide to The New Google URL Builder

The Google URL builder recently migrated to the Campaign URL Builder and became a part of Google Analytics. The Google URL builder is an immensely useful tool for any digital marketer. In this post, I will cover the origins of UTM tracking or link tracking, the benefits of adding UTM to your URLs, the various UTM parameters and how you can…
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Introduction to the Stock Market

A stock market (also known as an equity market or share market), is a collection of buyers and sellers of stocks. These stocks represent ownership interests in companies. These may include publicly or privately traded securities. The New York Stock Exchange (NYSE) is an example of a share market. Usually, large companies will list their stock…
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Economies of Scale

Economies of Scale is a fall in the long run average costs because of an increased scale of production. Reducing the cost per unit of production is the most significant advantage of achieving economies of scale. Internal Economies of Scale Internal economies of scale cut costs within the firm. Examples of Internal Economies of Scale…
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Economics of Microtransactions in Video Games

The recent news of Electronic Arts' Star Wars Battlefront II video game revisited the controversial business model in the video game industry called microtransactions. The controversy erupted when u/MBMMaverick on Reddit reported that he had to spend $80 to unlock Darth Vader. EA's response to that thread didn't do them any favors. They suggested…
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What is Economic Growth?

The economic growth of a country is the increase in the market value of the goods and services produced by an economy over time. Economic Growth Definition We define economic growth in an economy by an outward shift in its Production Possibility Curve (PPC). Economic growth is measured by the increase in a country’s total output or real Gross…
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Four Factors of Production

There are four factors of production: land, labor, capital, and entrepreneurship. These four factors of production are used in the production of goods and services. These factors are limited, and there is unlimited human wants, we face a decision over the efficient allocation of these scarce resources or factors of production. Sometimes the type…
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