In Macroeconomics, Demand Side Policies are attempts to increase or decrease aggregate demand in order to affect output, employment and inflation.Demand Side Policies can be classified into fiscal policy and monetary policy.
In general, demand-side policies aim to change the aggregate demand in the economy. Aggregate Demand is made up of Consumer Spending + Government Spending + Investment + Net Exports (exports-imports). So anything that affects these factors will affect demand. We tend to use demand-side policies for short-term changes – if inflation is getting too high, we can increase interest rates to cool the economy down.
Demand-side policies may be expansionary or contractionary. Expansionary policies are intended to stimulate spending in a recessionary economy; contractionary policies designed to reduce expenditures in an inflationary economy.
On the other hand, policymakers also have the option of using Supply Side Policies. These policies are aimed at increasing Aggregate Supply (AS), a shift from left to right. Successful supply-side policies lower the natural rate of unemployment.
Demand Side Policies: Fiscal Policy
Fiscal Policy refers to policies affect government spending or tax policy.
In Keynesian economics, the level of Aggregate Demand determines the output. To increase production, we would need to increase aggregate demand. Thus, fiscal policy can be used to increase Aggregate Demand. These policies can be used to help close the deflationary gap.
Fiscal expansions tend to be politically popular (i.e., more spending and/or less taxes) and thus easier to execute. However, fiscal expansions can make existing deficits worse and add to the national debt, which may not be sustainable. Contractionary policies (spending cuts or higher taxes) tend to be politically unpopular and less likely to be used even if required by economic conditions.
Demand Side Policies: Monetary Policy
Monetary Policy refers policies that affect the interest rate or money supply.
Monetary policy involves the country’s central bank controlling the interest rate and money supply. Monetary policy affects Aggregate Demand (AD). An expansionary monetary policy increases Aggregate Demand, while a contractionary monetary policy decreases AD.
Monetary expansions are often less efficient and less predictable as compared to monetary contractions. For example, if the Central Bank is concerned about weak economic growth or relatively high rates of unemployment. The policy reaction would be to increase bank reserves (excess reserves) through open market purchases. Banks would then be expected to convert these excess reserves into loans with their customers. However, if banks are pessimistic about their future reserve position (expecting higher than usual withdrawal activity or fewer new deposits), they might just sit on these reserves with no change in lending rates.
Open market operations that remove reserves from the banking system will require that these banks reduce lending activity and allowing competition for fewer available loans to push interest rates upward. Higher interest rates will always make certain investment projects unprofitable thus leading to the abandonment of these projects.